Client

Overview

BYTE THE CANDY is a 16m x 6m painted mural depicting the reality of how technology is penetrating our everyday lives. In 1984, Neil Postman gave a talk about how we are “Amusing Ourselves to Death”. Today, we are living something beyond what Neil Postman was warning us about, social media platforms, with a system of algorithms that have no conscience or mercy. These algorithms work incessantly to keep our constant attention to see advertising and propaganda, and in that way become more efficient with the use of personal data, achieving the ability to target advertising that coincides exactly with the profile of interests of each user.

Goals

In this portrait I incorporate the “on” button symbol that is ubiquitous in our technological reality, on the portrait of young beauty, to create a visual dialogue and invite contemplation about the possible narratives that the piece may have and how the spectators might see themselves reflected within it. I wanted the people of Madrid to contemplate these issues.

Additional Information

The mural is painted with exterior latex paint.