Client: Cushman and Wakefield
Location: Washington, D.C, DC, United States
Completion date: 2022
Project Team
Creative Direction
Gareth Fewel
NEXT/NOW
Production
Chris Atchley
NEXT/NOW
Overview
Situated in the center of Cushman & Wakefield’s new Washington, D.C. headquarters, a stunning digital canvas over 24’ in length serves as the artistic focal point of the office. This permanent installation was designed with both visitor and employee in mind, utilizing stunning never-ending content. NEXT/NOW’s integration of real-time data visualization aids in the longevity of the installation and ensures content doesn’t grow stagnant over time.
Goals
Our team wanted this collaboration with Cushman & Wakefield team to showcase a seamless integration of art and technology while executing a stunning centerpiece to a future-forward workplace. We rooted our conceptual exploration in visualizing the ever-evolving real estate landscape. Using relevant industry and environmental data, our team was able to fuel how the content behaves.