Client: 150 N Riverside Development
Location: Chicago, IL, United States
Completion date: 2021
Project Team
Designer
George Berlin
George Berlin Studios
Composer
Donny Walker
Mind Exchange Music
Dance Choreography
Jacqueline Sinclair
Joel Hall Dancers
Floral Designer
Zac Hall
Zac Hall Design
Overview
Spectrum: a celebration through the colors that light up our lives, transports us around the hues that paint the emotional life experiences in our world. The deep love that first brought us into this life, nurtures our growth, softens our sadness, fires our passions, fuels our aspirations, and often leads to bringing more new life into our world, and comforts us in our twilight.
Spectrum debuted with Chicago’s Mind Exchange Music performing their custom score LIVE in Chicago August 18th 2021. The original music score is tightly woven together with the vibrant visuals into the very fabric of the work, pulling us ever more dramatically forward into the rolling waves of emotional connection and further enhancing the immersive experience.
Spectrum: Reimagined premiered May 3rd 2022 as an entirely NEW immersive art experience– a live performance featuring Urban Jazz by Joel Hall Dancers with new choreography by Jacqueline Sinclair complementing our original story and transforming the soaring entryway into a magical wonderland with live music and floral design by Zac Hall, transforming the space into a lush natural landscape.
The performance reinvigorated an iconic urban space by placing focus on community and the energetic exchange that happens when we interact with each other.
Goals
150 N Riverside, rising 54 stories on the eastern side of the Chicago River's west bank with over 1 million SF of office+ retail space, wanted a series of events to welcome their tenants back. We gave them two- one with a live orchestra performing to our epic story on their 150 foot wide custom LED screen, and came back a year later to reimagine it with dance choreography, both to delighted and engaged tenants.
Process
We designed the score and visuals to work together with our composing partner, Donny Walker of Mind Exchange Music and performed it live with a small orchestra along with a dozen songs between showings. For "Spectrum: Reimagined" we transformed the space with floral designer Zac Hall's lush installations. Jacqueline Sinclair choreographed a new dance work for the visuals that was custom for the lobby space and theme of 'reawakening.'
Additional Information
Custom immersive experiences with live music and performance that WOW audiences are our specialty- see our website or other projects for more examples.