Client: Various
Location: Calgary, AB, Canada
Completion date: 2016
Project Team
Team Lead/Artist
Paul Magnuson
Big Art
Artist
The PRGM
The PRGM
Overview
What does a door mean to you? Does it evoke feelings of opportunity or anxiety? How did a door become such a metaphor for success, failure, opportunity, family, home, change, transition, and so many other moments of emotional connection? After all, it
Goals
From custom 3d animation to abstract film, each contributing clip was carefully curated to evoke emotion. A custom soundtrack creates an acoustic beacon attracting willing participants. The goals was simple - create a little more extra in your ordinary day.
Process
All Big Art projects are designed, built and presented in a collaborative process. Each contributor brings a specialized skillset that requires years of academic and practical training. Many of these collaborators do not identify as artists professionally. instead, they are professionals in their field willing to participate in creating something extraordinary.