Client: Montefiore Einstein Advanced Care, Hudson Yards

Overview

Urban Renewal draws inspiration from the dynamic and ever-changing architecture of the city. This collection of work involves the creative reuse of land for new purposes, rehabilitation of deteriorated buildings, and conservation techniques aimed at preserving the function and quality of an area. In many ways, Urban Renewal bears similarities to the healing process. Just as our bodies and spirits undergo a process of renewal to regain well-being, the urban landscape can also be restored and recharged to a state of vitality and productivity. Through my work, I aim to highlight the interconnectedness between our environment and our physical and emotional well-being. By rejuvenating the urban landscape, we can create a more harmonious and sustainable future for ourselves and future generations.

Goals

During a year-long collaboration with the Director and Curator of the Fine Art Program and Collection at Montefiore Einstein, we strived to bring the essence of New York City into the newly built space. Our primary focus was on carefully selecting iconic architectural elements from the city's skyline, including the Hudson Yards and other notable buildings, to create a pulsating rhythm of the city inside the facility. We also aimed to create a color Wayfinder system that would help patients find their designated exam rooms with ease. I used vivid and mostly monochromatic colors that could be easily recognized by patients. Each exam room was distinguished by a different color to aid navigation. Moreover, to alleviate the anxiety of patients, we incorporated smaller-scale artwork inside each exam room, matching the color of the corridor's artwork. My goal was to create a calming environment that would help patients feel more relaxed and at ease during their visit. In conclusion, our collaboration allowed us to create a unique and vibrant space that not only showcased the iconic elements of New York City but also catered to the needs of the patients by providing them with a calming and relaxing environment.

Additional Information

Montefiore Medical Center has been expanding its Primary Care and Women’s Health services into Manhattan. Located in Two Manhattan West in the Hudson Yards District, this brand new, state-of-the-art 10,000-square-foot office offers 12 examination rooms, X-ray and ultrasound services, and a fully experienced staff on site. Owned by Brookfield Properties, the Two Manhattan West skyscraper was designed and engineered by Skidmore, Owings & Merrill, and was recently opened in 2023.